With an overall length similar to an average car, it has a payload of 2,000 kilos (more than twice most current pick-ups), on what is already a light vehicle weighing just 1,500 kilos.

Following EU size guidelines, it will seat 13 people or carry eight 44 gallon oil drums or three Euro pallets. It has a simple power take-off capable of pumping water, sawing wood or running a generator.

When unloaded, 73% of the weight is over the front axle and when fully loaded 53% is still over that axle. This contributes to excellent traction in both conditions.

With a robust 2.2 litre, front wheel drive, diesel engine, it is designed to be at home on the roughest terrain. It has a high ground clearance and short front and rear overhangs to tackle the steepest hills. Independent suspension allows easy transit over rough ground and an uncluttered underside to manage sand, mud and other hostile surfaces.

It will drive through 75cms depth of water and it has a very wide track so that it is extremely stable on badly rutted roads.

Simplicity in every aspect of its design is the  guiding principle of OX.  Most panels are interchangeable from one side to the other, the fewest possible components are used to give it a fast build-up time. It  takes three men approximately 5.4 hours to assemble the flat pack in the UK prior to shipping. It then takes three people 11.5 hours to assemble the vehicle from flat pack at its destination.

Uniquely, it is capable of being flat-packed within itself – so there is no requirement for an expensive box or individual pallets, ensuring freight costs are kept to a minimum. Six OX vehicles, including engines and transmissions, will fit into a standard 40ft hi-cube container. In addition, assembly labour is transferred to the importing country, such as Africa, where local professional companies will be found to assemble and maintain the finished vehicles.
 
Although planned and designed for developing countries, there has subsequently been a realization that there is likely to be demand for fully-assembled vehicles in European markets. It is anticipated that it will appeal to farmers, estate owners and others due to its huge carrying capacity and ability over rough terrain.
 
The Global Vehicle Trust (GVT) has been set up as a charitable subsidiary of the Norman Trust (itself a charity), so that the OX can be provided at minimum cost to those in need all over the world. Any profits from the sale of fully assembled vehicles will be used for the further development of the OX and similar products for charitable purposes.